ZAR Ventures
UAE-Based Corporate Holding Company
Three Synergistic Brands, One Vision
Delivering high-quality, niche consumer products and consulting services through a unified, digital-first premium ecosystem across the GCC region
ZAR Coffee
Premium e-commerce for specialty coffee, green coffee & matcha
Reecor Livfitt
Wellness & lifestyle brand offering supplements, coaching & superfoods
Axira Consulting
Boutique consulting firm for specialty coffee businesses & startups
Our Portfolio of Excellence
Three distinct brands working synergistically to deliver premium experiences across coffee, wellness, and consulting
ZAR Coffee
Premium e-commerce for roasted specialty coffee, green coffee, and matcha (B2C & B2B)
Reecor Livfitt
Wellness and lifestyle brand offering supplements, coaching, and superfoods
Axira Consulting
Boutique consulting firm for specialty coffee businesses and startups
Our Purpose & Vision
Mission
Deliver high-quality, niche consumer products and consulting services through a unified, digital-first premium ecosystem across the GCC region.
Vision
Become a regional leader in specialty coffee, wellness innovation, and consulting across the GCC, setting new standards for premium lifestyle experiences.
UAE-Based • GCC-Focused • Globally Inspired
Building bridges between premium products, expert services, and exceptional customer experiences
Success Stories Across Our Brands
Real impact across coffee, wellness, and consulting
ZAR Coffee Excellence
Premium E-Commerce Leader
Leading the specialty coffee and matcha market with premium products and exceptional customer experiences across B2C and B2B segments.
Reecor Livfitt Impact
Wellness Innovation
Transforming lives through innovative wellness solutions, expert coaching, and premium superfood products.
Axira Consulting Growth
Strategic Excellence
Empowering specialty coffee businesses and startups with strategic consulting and proven growth methodologies.